These articles are written to be equally useful for the beginner of NLP and the NLP Trainer although some of the articles may be more advanced than others. If you find yourself reading an article that’s too advanced, give us a call or send us an email. We will be happy to clarify the issue for you.
Marketing Tricks: Article No. 10
As many of you know I have commented quite extensively on this theme. See my full article and video on it. Our old fashioned understanding of One Word = One meaning is absolutely not valid any longer. Even if you spend just a little time to scrutinize the concept, you will find that it applies pretty much in all aspects of life.
Look no further than the food served in the fast food chains and the quality of the ingredients in that food. It’s beginning to stir up rage, even outside the health and organic community. Despite industry lobbying to keep the right standards in place, thousands of health professionals and many celebrities now stand against it.
Pattern No.10 –REDEFINING – using a word that has an accepted definition and giving it a new and unrecognized definition
As in Lying = spin. Propaganda = public relations.
High Fructose Corn Syrup comes from corn, it is an all-natural product and therefore good for you.
In the article Corn Syrup’s New Disguise
“According to the Corn Refiners Association in the US, and a campaign from 2008, high-fructose corn syrup contains the same amount of calories as cane and beet sugar, is metabolized by the body the same way as these sweeteners are, and is an all-natural product,
Their current ad campaign insists that high-fructose corn syrup is just like honey, not talking about the fact the enzymes and acids in centrifuges, ion exchange columns and liquid chromatographers used to make high-fructose corn syrup,
High-fructose corn syrup could be all-natural, if cornstarch happened to fall into a vat of alpha-amylase, soak there for a while, then trickle into another vat of glucoamylase, get strained to remove the Aspergillus fungus likely growing on top, and then find its way into some industrial-grade D-xylose isomerase, “
Get it?
But there is more to it, though It is easier to quote from the same article than analyze it ,.
“Then why did The American Medical Association issue a statement explaining that “high-fructose syrup does not appear to contribute more to obesity than other caloric sweeteners” … but they also said that “consumers [should] limit the amount of all added caloric sweeteners to no more than 32 grams of sugar daily.” Most sodas contain about 40 grams of high-fructose corn syrup.“
According to Dr. Mercola in the article The Plague of High Fructose Corn Syrup in Processed Foods
“Fructose contains no enzymes, vitamins or minerals, and it leeches micronutrients from the body. Unbound fructose, found in large quantities in HFCS, can interfere with the heart’s use of minerals such as magnesium, copper and chromium. Fructose also reduces the affinity of insulin for its receptor, which is the principle characteristic of type 2 diabetes.
HFCS has been implicated in elevated blood cholesterol levels, and it has been found to inhibit the action of the immune system’s white blood cells.”
All right. I went a little far demonstrating the redefinition pattern, but it is nevertheless informative,.
Next example could be something like:
Hypnosis is a healing technique; only medical doctors should be allowed to use it.
Time Line Therapy® is a unique technique that requires deep understanding, therefore only fully and adequately trained graduates of Time Line Therapy® Association, should use it.
To master this technique is not difficult. It is already part of our everyday lives. It is incorporated in Spin and the Spin Doctors are very, very busy nowadays. For those of you who are our graduates and already trained in NLP Coaching at the Master Practitioner level, you understand that this belongs to the Values Level 5 type of thinking and that is “Redefine everything!”
Choose any of the following words and write an example of how the definition of the word can be altered, twisted and/or redefined: truth, manipulation, change, stuck, hope and achieving what I want. When you’re done, you’ll be very good at it!
Until next time, be well.